Pedroinfosoft did a great job updating my Shopify website and adding pages to it. They understood all the coding under Shopify very well and adapted new code to achieve our outcome.
Conversion Experts
Conversion Rate Optimization Services
Stop paying for traffic that never converts. Our data-driven CRO programme turns the visitors you already have into more leads, sales and revenue, through rigorous testing, UX research and funnel optimization.
40%Avg Conversion Lift
100+Experiments
6+Years Experience
5★Upwork Rating
40%Avg Conversion Lift
What We Offer
End-to-End Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of visitors who buy, sign up or enquire — without spending more on traffic. Pedro Infosoft runs CRO programmes for Shopify and ecommerce stores from Jaipur, India, combining conversion audits, A/B testing and UX research so you earn more from the audience you already have.
From in-depth audits to live experiments, we cover every lever that influences whether a visitor converts, backed by data, not guesswork.
Conversion Audits
A forensic review of your funnel, analytics and UX to uncover exactly where and why visitors drop off, with a prioritized roadmap of high-impact fixes.
A/B & Multivariate Testing
Structured experiments that pit variations against the control so you ship only the changes that statistically lift conversions and revenue.
Funnel & Checkout Optimization
We map every step from landing to purchase, eliminate friction in cart and checkout, and recover the sales lost to abandonment.
UX / UI Improvements
Research-led interface refinements, clearer navigation, stronger CTAs and trust signals, that make the right action the obvious one.
Landing Page Optimization
High-converting landing pages with message-match, persuasive copy and frictionless forms that turn ad clicks into qualified leads and sales.
Heatmaps & Session Analysis
Click maps, scroll maps and session recordings reveal exactly how real users behave, so every optimization is grounded in evidence.
Experimentation
Data-Driven Experiments, Real Revenue
We don't redesign on a hunch. Every change starts with data, becomes a hypothesis, and is validated by a controlled test before it touches your bottom line, so growth compounds, experiment after experiment.
- Analytics deep-dive to find the biggest leaks
- Hypothesis-driven testing, not random tweaks
- Heatmaps & session recordings for real behaviour
- Checkout friction removal to recover lost sales
- Mobile optimization where most traffic lives
- Statistical significance before any winner ships
Full-Funnel CRO
Optimize the Whole Funnel
Conversions don't happen at a single moment, they're won and lost across every touchpoint. We optimize the entire journey, from the first ad impression to the post-purchase upsell, so no opportunity slips through the cracks.
- Top-of-funnel landing & ad message match
- Product and category page persuasion
- Cart and checkout flow streamlining
- Trust signals, reviews & social proof
- Cart-recovery and re-engagement journeys
- Post-purchase upsell & retention nudges
Capabilities
The CRO Toolkit Behind Every Win
GA4 & Funnels
Google Analytics 4, event tracking and funnel exploration to pinpoint exactly where conversions are leaking.
A/B Testing Tools
VWO, Optimizely, Google Optimize alternatives and Shopify-native testing set up, run and analyzed end to end.
Heatmaps (Hotjar / Clarity)
Hotjar and Microsoft Clarity heatmaps, scroll maps and recordings to see how visitors really interact.
UX Research
User surveys, polls, usability testing and behavioural analysis that turn opinions into validated insight.
Speed & Core Web Vitals
Page-speed and Core Web Vitals tuning, because every second of delay quietly costs you conversions.
Conversion Copywriting
Persuasive, benefit-led copy and CTAs tested for clarity and impact at every step of the journey.
How We Work
Our Conversion Optimization Process
A continuous, evidence-based cycle that compounds gains month after month.
01
Research
Analytics, heatmaps, recordings and user feedback to understand exactly where and why visitors drop off.
02
Hypothesize
We translate insights into clear, prioritized hypotheses tied to the metrics that move revenue.
03
Test
Controlled A/B and multivariate experiments run against the control with proper traffic allocation.
04
Analyze
Results are validated for statistical significance, then segmented to understand the real drivers.
05
Scale
Winning variations ship to 100% of traffic, and the learnings feed the next round of experiments.
Why Choose Us
Why Businesses Trust Pedro Infosoft for CRO
Data Over Opinions
Every recommendation is backed by analytics, user behaviour and test results, never assumptions or trends.
Revenue-Focused
We optimize for the metrics that matter, conversion rate, average order value and revenue per visitor.
Transparent Reporting
Clear dashboards and plain-English reports show exactly what was tested, what won, and what it earned.
Continuous Improvement
CRO is never one-and-done. Our ongoing programme keeps compounding gains long after the first win.
FAQ
Frequently Asked Questions
Everything you need to know about our CRO services.
What exactly is CRO (Conversion Rate Optimization)?+
CRO is the practice of systematically increasing the percentage of visitors who take a desired action, buying, signing up or enquiring, without spending more on traffic. We do this through research, A/B testing and UX improvements, so you earn more from the audience you already have.
How long does CRO take to show results?+
Most experiments need 2–4 weeks of traffic to reach statistical significance, and the first audit-driven quick wins often land within the first month. CRO is a compounding programme, so the biggest gains come over a sustained 3–6 month engagement.
How much traffic do I need for A/B testing?+
As a rough guide, a few thousand visitors and at least a couple of hundred conversions per month make testing reliable. With lower traffic we focus on heuristic audits, UX research and bolder full-page tests rather than small variations, so we still drive measurable gains.
Which tools do you use for CRO?+
We work with GA4 and event tracking for measurement, A/B testing platforms such as VWO and Optimizely, and Hotjar or Microsoft Clarity for heatmaps and session recordings. We adapt to your existing stack and recommend the right tools for your budget.
Do you offer CRO for ecommerce stores?+
Yes. Ecommerce CRO is a core specialism, we optimize product pages, cart and checkout flows, mobile experience and cart-recovery journeys on Shopify, WooCommerce and custom storefronts to lift conversion rate, AOV and revenue per visitor.
How do you report on CRO performance?+
You get a shared dashboard plus regular plain-English reports detailing each experiment, the hypothesis, the variations, the result, statistical confidence and the revenue impact, so you always know exactly what's being tested and what it earned.
Client Testimonials
What Our Clients Say
Real results from real businesses we've helped grow.
Satya's turnaround and delivery is quick and fast, and he delivers what he commits. Would recommend him and definitely consider him for future projects. Best of luck!
I'm totally blown away by how talented Rakesh is! He went above and beyond on every task in such a professional way. Very responsive — I can only recommend. Look no further!
Very good work, very helpful, and did everything I asked with a great attitude. Highly recommended.
Ready to Convert More of Your Traffic?
Let's find the leaks in your funnel. Get a free CRO audit and a custom optimization roadmap within 24 hours.
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